Are you fairly new to Instagram? If so, are you comfortable using hashtags? Hashtags are vital to your Instagram success. When you become the Grand Master of Hashtags*, your engagement and fan base will soar. In this article, you’ll learn how hashtags work and how to use them powerfully without breaking a sweat. (You’re welcome.)
First, what are hashtags?
Hashtags are keywords that make your content more findable. They make sense on some social media sites, but not all. (Read here why hashtags and Facebook shouldn’t mix.) Now, Instagram is hashtag heaven. That’s because Instagram users often search for topics based on hashtags. So if you add the right hashtags to your posts, they’re more likely to appear in other users’ search results.
For instance, check out the hashtags at the bottom of the post below. (And please forgive the shameless self promotion. Or not.)