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WARNING: This article may ruffle your feathers. There’s a huge mistake most people make on LinkedIn, and, sorry to say, you may be one of these people. You may be ignoring the advice of 99% of [...]

Did you know the average person has an attention span of less than nine seconds? Indeed, that’s attention span of goldfish.* That’s why imagery is so important in your social media marketing. [...]

  When advertising on social media, you want results, right? Maybe you want people to share your content. Or click on your link. Or call you. So how can you dramatically boost your odds of [...]

  Would you rather be known as someone who: Gets to the point OR Displays mind-numbing wordiness? Tight writing is vital to your business. It helps you communicate clearly and compels your [...]

Chances are, you’re a social creature. You like people. And you want people to like you, too. So how would you feel when someone says they like you but are too busy to say “hi”? Too busy to [...]

I’ll probably get lots of flack for this article, but that’s okay. If you love sprinkling #hashtags in your Facebook posts – or if you envy those who do – think again. Hashtags on Facebook do [...]

We all love “life hacks.” Such as using a hairdryer to remove water rings from a wood table. Or using a clothespin to hold a nail when hammering. But what about social media marketing hacks? At [...]

Do you have Facebook writer’s block? Is the last post on your company page from December 2013? If you’re still drawing a blank – even after downing gallons of Red Bull – have no fear. Follow [...]