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Details matter, especially with Facebook ads. Have you ever tried targeting people in a specific geographic area, only to get responses from other locations? For instance, you set your ad to [...]

You probably know that live streaming, such as Facebook Live, is a powerful marketing tool. It often gets lots of engagement and brings your brand to life. But do you shun live streaming for fear [...]

Don’t you love spotting typos…when they’re not your own? But typos are painful when they’re yours. They’re especially agonizing when others find them in your Facebook ads, trifold brochures, and [...]

Do you think Facebook is just for “old” people? Do you think no self-respecting teenager or 20-something would touch Facebook with a 10-foot selfie stick? Yes, these notions abound, and they’re [...]

WARNING: This article may ruffle your feathers. There’s a huge mistake most people make on LinkedIn, and, sorry to say, you may be one of these people. You may be ignoring the advice of 99% of [...]

Did you know the average open rate for email blasts is 20.81%? Out of every 100 people who receive an email blast, 20.81 people open it. (Our condolences to the 0.81 person.) Open rates, of [...]

Do you run help-wanted ads on Facebook? How about ads related to housing or credit? If so, read on. Facebook recently created a “Special Ad Category” that—while well intentioned—is causing some [...]

Did you know the average person has an attention span of less than nine seconds? Indeed, that’s attention span of goldfish.* That’s why imagery is so important in your social media marketing. [...]

  When advertising on social media, you want results, right? Maybe you want people to share your content. Or click on your link. Or call you. So how can you dramatically boost your odds of [...]