If you love sprinkling #hashtags in your Facebook posts—or if you envy those who do—think again. Hashtags on Facebook do more harm than good. Watch this video to learn more!
Details matter, especially with Facebook ads. Have you ever tried targeting people in a specific geographic area, only to get responses from other locations? For instance, you set your ad to [...]
Do you think Facebook is just for “old” people? Do you think no self-respecting teenager or 20-something would touch Facebook with a 10-foot selfie stick? Yes, these notions abound, and they’re [...]
Do you run help-wanted ads on Facebook? How about ads related to housing or credit? If so, read on. Facebook recently created a “Special Ad Category” that—while well intentioned—is causing some [...]
You’ll want to read this article if you: understand the power of Facebook Live… …but shudder at the thought of showcasing your vulnerability in live video. What if you could create the [...]
NERD ALERT: This article uses math symbols and includes an SAT math problem. Thankfully, no right-brained thinkers were harmed in the writing of this article. You’ve surely heard the term [...]
Chances are, you’re a social creature. You like people. And you want people to like you, too. So how would you feel when someone says they like you but are too busy to say “hi”? Too busy to [...]
We all love “life hacks.” Such as using a hairdryer to remove water rings from a wood table. Or using a clothespin to hold a nail when hammering. But what about social media marketing hacks? At [...]