Do you have lots of LinkedIn connections, and you don’t know what to do with them? Let’s look at a simple way to keep in touch with your connections without being spammy. It takes just a couple minutes and even spreads some joy!

Watch this video or read below to learn more!

If you’re like most folks on LinkedIn, you want to stay top-of-mind with your connections. Maybe you’re already posting content. Maybe you’re already engaging with your connections’ posts. But you want to do more.

You can in the Notifications section! That’s right. This section is so overlooked, and it offers a treasure trove of solid reasons to touch base. Just click on the bell icon in your navigation bar; you’ll see notifications of birthdays, work anniversaries, and new jobs landed by your connections. You can even message these folks directly from this page. Easy peasy!

However, there are three caveats. First, beware of notifications about people “starting a new position.” These notifications pop up when someone adds their current job to their LinkedIn profile. But that might be months after they started the job. Therefore, your “Congratulations!” would be late. So before you reach out, click on their headshot next to the notification. You’ll be directed to their profile, where you can confirm when they landed the job.

Second, decide which people you want to say “hi” to. For instance, I’m connected to LOTS of folks I don’t know, and I don’t feel right telling strangers, “Happy Birthday!” That would creep out both of us. Instead, I just reach out to people who are at least acquaintances.

Finally, this is your chance to be kind, not to sell! Don’t say “Happy birthday…and check out my website!” or “Congrats on your new job…so are you ready to buy from me?” Just give best wishes. Yes, you might end up getting business from it—and that’s happened to me—but don’t expect it. Your sole mission is to spread joy.

I hope you find this helpful in our increasingly digital world. Give it a whirl, and let me know how it goes!