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If you love sprinkling #hashtags in your Facebook posts—or if you envy those who do—think again. Hashtags on Facebook do more harm than good. Watch this video to learn more!

While the world has turned upside down, you still want to network with your colleagues, right? Watch this video for practical tips.

You probably know that live streaming, such as Facebook Live, is a powerful marketing tool. It often gets lots of engagement and brings your brand to life. But do you shun live streaming for fear [...]

Do you think Facebook is just for “old” people? Do you think no self-respecting teenager or 20-something would touch Facebook with a 10-foot selfie stick? Yes, these notions abound, and they’re [...]

Do you run help-wanted ads on Facebook? How about ads related to housing or credit? If so, read on. Facebook recently created a “Special Ad Category” that—while well intentioned—is causing some [...]

  You’ll want to read this article if you: understand the power of Facebook Live… …but shudder at the thought of showcasing your vulnerability in live video. What if you could create the [...]

  NERD ALERT: This article uses math symbols and includes an SAT math problem. Thankfully, no right-brained thinkers were harmed in the writing of this article. You’ve surely heard the term [...]

How do you show love? With chocolates? Flowers? Chocolate is fattening, and flowers die. It’s callous, but true. (Happy Valentine’s Day!) But here’s an amazing gift everyone in [...]

  Before you read this article, please note that: You may be offended if you commit the writing gaffe described herein. I have nothing against the German language. One thing I often see on [...]

  What’s the one key metric you track on your company’s social media? If you’re like most marketers, it’s engagement. After all, the more your audience engages with likes, comments, and [...]