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  You’ll want to read this article if you: understand the power of Facebook Live… …but shudder at the thought of showcasing your vulnerability in live video. What if you could create the [...]

  NERD ALERT: This article uses math symbols and includes an SAT math problem. Thankfully, no right-brained thinkers were harmed in the writing of this article. You’ve surely heard the term [...]

How do you show love? With chocolates? Flowers? Chocolate is fattening, and flowers die. It’s callous, but true. (Happy Valentine’s Day!) But here’s an amazing gift everyone in [...]

  Before you read this article, please note that: You may be offended if you commit the writing gaffe described herein. I have nothing against the German language. One thing I often see on [...]

  What’s the one key metric you track on your company’s social media? If you’re like most marketers, it’s engagement. After all, the more your audience engages with likes, comments, and [...]

  In last month’s article, we weighed the pros and cons of starting a Facebook group for your business. This month, we’re catering to the brave optimists who are ready to launch a group! In [...]

  Before we talk about Facebook groups, here’s a quick reminder of what’s happened to Facebook company pages. Context is key. In the old days*, Facebook made life tough for company page [...]

Chances are, you’re a social creature. You like people. And you want people to like you, too. So how would you feel when someone says they like you but are too busy to say “hi”? Too busy to [...]

I’ll probably get lots of flack for this article, but that’s okay. If you love sprinkling #hashtags in your Facebook posts – or if you envy those who do – think again. Hashtags on Facebook do [...]

We all love “life hacks.” Such as using a hairdryer to remove water rings from a wood table. Or using a clothespin to hold a nail when hammering. But what about social media marketing hacks? At [...]