Are you posting videos for your company’s social media, but you’re not getting the views, likes, comments, or shares you thought you’d get? Watch this video to learn 3 easy ways to grab your audience’s attention!
If you love sprinkling #hashtags in your Facebook posts—or if you envy those who do—think again. Hashtags on Facebook do more harm than good. Watch this video to learn more!
Do you have “LinkedIn post envy”? You watch your friends enjoy countless likes, comments, and shares on their posts…while your posts get crickets. “Why meeeeee?!?” you exclaim, fighting back the tears. With one simple hack, you can lift yourself from despair. Note that this hack works best when [...]
Details matter, especially with Facebook ads. Have you ever tried targeting people in a specific geographic area, only to get responses from other locations? For instance, you set your ad to target Delaware but get some folks responding from Florida? This can happen when you: Set up your ad via [...]
If you attend virtual networking events, this article is for you.* You know how these events go: Everyone gives an elevator pitch, followed by group discussion. Unfortunately, some attendees (about 20%) display behaviors virtually that they wouldn’t in person. The biggest gaffes occur during [...]
When you post on social media, you know you can share images, videos, and links. But what about attaching a Word document? Or PowerPoint presentation? Or PDF? That’s where most social media users get stuck. Well, get yourself unstuck…at least on LinkedIn. Few people know it, but LinkedIn lets [...]
Are you drowning in a deluge of corporate emails and social media posts about COVID-19? This puts your business in a quandary. You, too, want to connect with customers, but you don’t want to annoy them. What should you do? Consider these guidelines: DO Make a safety statement only if it truly [...]
Are you video conferencing more than ever before? If so, here are tips to help you look your best (despite the pandemic): 1. Light it up. Place your main light source behind your webcam. In other words, the light and camera should both point toward you. If you can, avoid overhead lights; they [...]
While the world has turned upside down, you still want to network with your colleagues, right? Watch this video for practical tips.
You probably know that live streaming, such as Facebook Live, is a powerful marketing tool. It often gets lots of engagement and brings your brand to life. But do you shun live streaming for fear of embarrassment? What if you do something human, like trip over a word? What will people [...]