What’s the one key metric you track on your company’s social media? If you’re like most marketers, it’s engagement. After all, the more your audience engages with likes, comments, and shares, the more successful your social media. Right? It depends on how you define success. Yes, high [...]
In last month’s article, we weighed the pros and cons of starting a Facebook group for your business. This month, we’re catering to the brave optimists who are ready to launch a group! In this article, you’ll learn: If your group should be Public, Closed, or Secret How to optimize your [...]
Before we talk about Facebook groups, here’s a quick reminder of what’s happened to Facebook company pages. Context is key. In the old days*, Facebook made life tough for company page admins. If you wrote a post, you were lucky if 10% of your followers got the post in their newsfeeds. [...]
Are you looking for a new job? Or are you happy with your job but want to expand your professional network? Either way, you should take the time to build a rockin’ LinkedIn profile! Learn more in our recent article in The Women’s Journal. Have a great day, Brooke
Do you wish your company had more followers on social media? You’re not alone. This is a big concern we hear from entrepreneurs nearly every day. While we’d argue that the size of your following is mostly a vanity metric—i.e., a metric that just makes you feel good—a larger following can [...]
Ah, Instagram. You either love it, hate it, or you’re scared to try it. Regardless, this photo- and video-sharing app can be a powerful tool for marketing your business. Learn more in our article in the Delaware Business Times!
Have you ever wasted an embarrassing amount of time looking for a password? Do you avoid logging out of Facebook, LinkedIn, or Google, because you’re afraid you won’t be able to log back in? Is a password reset impossible, because the reset notification would be sent to an old email you [...]
Recently, I wrote about public speaking in the Delaware Business Times. Although it was a departure from my humorous musings about social media, the article got a surprisingly positive response! So, here it is. No laughs this month, but I hope you find the tips helpful. Enjoy!
The following conversation really happened between me and my 15-year-old son, Brandon. “Mom, you’re antisocial.” “What do you mean I’m antisocial?” I was bewildered by Brandon’s accusation. He normally worships the ground I walk on. “Look at your Snap score, Mom! It’s 190.” This meant I [...]
If you’re sick of working too much, check out my latest article in the Delaware Business Times. You’ll learn how I reduced my workweek from 70 hours to 35 and got my life back. Hopefully these practices will work for you, too! [...]