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  When advertising on social media, you want results, right? Maybe you want people to share your content. Or click on your link. Or call you. So how can you dramatically boost your odds of [...]

  Are you fairly new to Instagram? If so, are you comfortable using hashtags? Hashtags are vital to your Instagram success. When you become the Grand Master of Hashtags*, your engagement and [...]

  You’ll want to read this article if you: understand the power of Facebook Live… …but shudder at the thought of showcasing your vulnerability in live video. What if you could create the [...]

  Would you rather be known as someone who: Gets to the point OR Displays mind-numbing wordiness? Tight writing is vital to your business. It helps you communicate clearly and compels your [...]

  NERD ALERT: This article uses math symbols and includes an SAT math problem. Thankfully, no right-brained thinkers were harmed in the writing of this article. You’ve surely heard the term [...]

  You love existential questions, don’t you? Here are three: If life is so short, why do we do so many things we don’t like? What’s the difference between living and existing? And my [...]

Does the thought of outsourcing your social media make you cringe? You’re not alone. While many companies hire agencies to manage their social media, outsourcing isn’t always the best option. You [...]

How do you show love? With chocolates? Flowers? Chocolate is fattening, and flowers die. It’s callous, but true. (Happy Valentine’s Day!) But here’s an amazing gift everyone in [...]

  Before you read this article, please note that: You may be offended if you commit the writing gaffe described herein. I have nothing against the German language. One thing I often see on [...]

  What’s the one key metric you track on your company’s social media? If you’re like most marketers, it’s engagement. After all, the more your audience engages with likes, comments, and [...]