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Are you video conferencing more than ever before? If so, here are tips to help you look your best (despite the pandemic): 1. Light it up. Place your main light source behind your webcam. In other [...]

While the world has turned upside down, you still want to network with your colleagues, right? Watch this video for practical tips.

You probably know that live streaming, such as Facebook Live, is a powerful marketing tool. It often gets lots of engagement and brings your brand to life. But do you shun live streaming for fear [...]

Don’t you love spotting typos…when they’re not your own? But typos are painful when they’re yours. They’re especially agonizing when others find them in your Facebook ads, trifold brochures, and [...]

“Nobody cares.” How do you feel when someone says this? Insulted? Distraught? If you’re an entrepreneur, you should embrace this statement with heartfelt glee. After all, it’s the dose of reality [...]

You know how New Year’s resolutions go. You concoct goals that are nearly impossible to achieve. Then you quit by, say, January 15th, wallowing in your defeat with a pint of Half Baked Ben & [...]

What’s your social media strategy this holiday season? No strategy?!? No worries! This is a judgment-free zone.* Here’s some content you can pull together in a jiffy. #YouCanDoThis Write a [...]

Do you think Facebook is just for “old” people? Do you think no self-respecting teenager or 20-something would touch Facebook with a 10-foot selfie stick? Yes, these notions abound, and they’re [...]

WARNING: This article may ruffle your feathers. There’s a huge mistake most people make on LinkedIn, and, sorry to say, you may be one of these people. You may be ignoring the advice of 99% of [...]

Did you know the average open rate for email blasts is 20.81%? Out of every 100 people who receive an email blast, 20.81 people open it. (Our condolences to the 0.81 person.) Open rates, of [...]