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You know how New Year’s resolutions go. You concoct goals that are nearly impossible to achieve. Then you quit by, say, January 15th, wallowing in your defeat with a pint of Half Baked Ben & [...]

What’s your social media strategy this holiday season? No strategy?!? No worries! This is a judgment-free zone.* Here’s some content you can pull together in a jiffy. #YouCanDoThis Write a [...]

Do you think Facebook is just for “old” people? Do you think no self-respecting teenager or 20-something would touch Facebook with a 10-foot selfie stick? Yes, these notions abound, and they’re [...]

WARNING: This article may ruffle your feathers. There’s a huge mistake most people make on LinkedIn, and, sorry to say, you may be one of these people. You may be ignoring the advice of 99% of [...]

Did you know the average open rate for email blasts is 20.81%? Out of every 100 people who receive an email blast, 20.81 people open it. (Our condolences to the 0.81 person.) Open rates, of [...]

Do you have a weekly plan for your social media? Does it look something like this? Motivation Monday! Transformation Tuesday!! Wisdom Wednesday!!! Throwback Thursday!!!! Fun Friday!!!!! (Nothing [...]

Do you run help-wanted ads on Facebook? How about ads related to housing or credit? If so, read on. Facebook recently created a “Special Ad Category” that—while well intentioned—is causing some [...]

Did you know the average person has an attention span of less than nine seconds? Indeed, that’s attention span of goldfish.* That’s why imagery is so important in your social media marketing. [...]

  When advertising on social media, you want results, right? Maybe you want people to share your content. Or click on your link. Or call you. So how can you dramatically boost your odds of [...]

  Are you fairly new to Instagram? If so, are you comfortable using hashtags? Hashtags are vital to your Instagram success. When you become the Grand Master of Hashtags*, your engagement and [...]