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If you love sprinkling #hashtags in your Facebook posts—or if you envy those who do—think again. Hashtags on Facebook do more harm than good. Watch this video to learn more!

Do you have “LinkedIn post envy”? You watch your friends enjoy countless likes, comments, and shares on their posts…while your posts get crickets. “Why meeeeee?!?” you exclaim, fighting back the [...]

Details matter, especially with Facebook ads. Have you ever tried targeting people in a specific geographic area, only to get responses from other locations? For instance, you set your ad to [...]

If you attend virtual networking events, this article is for you.* You know how these events go: Everyone gives an elevator pitch, followed by group discussion. Unfortunately, some attendees [...]

When you post on social media, you know you can share images, videos, and links. But what about attaching a Word document? Or PowerPoint presentation? Or PDF? That’s where most social media users [...]

Are you drowning in a deluge of corporate emails and social media posts about COVID-19? This puts your business in a quandary. You, too, want to connect with customers, but you don’t want to [...]

Are you video conferencing more than ever before? If so, here are tips to help you look your best (despite the pandemic): 1. Light it up. Place your main light source behind your webcam. In other [...]

While the world has turned upside down, you still want to network with your colleagues, right? Watch this video for practical tips.

You probably know that live streaming, such as Facebook Live, is a powerful marketing tool. It often gets lots of engagement and brings your brand to life. But do you shun live streaming for fear [...]

Don’t you love spotting typos…when they’re not your own? But typos are painful when they’re yours. They’re especially agonizing when others find them in your Facebook ads, trifold brochures, and [...]