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  What’s the one key metric you track on your company’s social media? If you’re like most marketers, it’s engagement. After all, the more your audience engages with likes, comments, and [...]

  In last month’s article, we weighed the pros and cons of starting a Facebook group for your business. This month, we’re catering to the brave optimists who are ready to launch a group! In [...]

  Before we talk about Facebook groups, here’s a quick reminder of what’s happened to Facebook company pages. Context is key. In the old days*, Facebook made life tough for company page [...]

Are you looking for a new job? Or are you happy with your job but want to expand your professional network? Either way, you should take the time to build a rockin’ LinkedIn profile! Learn [...]

Do you wish your company had more followers on social media? You’re not alone. This is a big concern we hear from entrepreneurs nearly every day. While we’d argue that the size of your following [...]

Ah, Instagram. You either love it, hate it, or you’re scared to try it. Regardless, this photo- and video-sharing app can be a powerful tool for marketing your business. Learn more in our article [...]

  Have you ever wasted an embarrassing amount of time looking for a password? Do you avoid logging out of Facebook, LinkedIn, or Google, because you’re afraid you won’t be able to log back [...]

    Recently, I wrote about public speaking in the Delaware Business Times. Although it was a departure from my humorous musings about social media, the article got a surprisingly [...]