Do you wish your company had more followers on social media? You’re not alone. This is a big concern we hear from entrepreneurs nearly every day. While we’d argue that the size of your following is mostly a vanity metric—i.e., a metric that just makes you feel good—a larger following can [...]
Ah, Instagram. You either love it, hate it, or you’re scared to try it. Regardless, this photo- and video-sharing app can be a powerful tool for marketing your business. Learn more in our article in the Delaware Business Times!
Have you ever wasted an embarrassing amount of time looking for a password? Do you avoid logging out of Facebook, LinkedIn, or Google, because you’re afraid you won’t be able to log back in? Is a password reset impossible, because the reset notification would be sent to an old email you [...]
Recently, I wrote about public speaking in the Delaware Business Times. Although it was a departure from my humorous musings about social media, the article got a surprisingly positive response! So, here it is. No laughs this month, but I hope you find the tips helpful. Enjoy!
The following conversation really happened between me and my 15-year-old son, Brandon. “Mom, you’re antisocial.” “What do you mean I’m antisocial?” I was bewildered by Brandon’s accusation. He normally worships the ground I walk on. “Look at your Snap score, Mom! It’s 190.” This meant I [...]
If you’re sick of working too much, check out my latest article in the Delaware Business Times. You’ll learn how I reduced my workweek from 70 hours to 35 and got my life back. Hopefully these practices will work for you, too! [...]
The Delaware Business Times recently asked me to craft an article sharing 5 things I know about LinkedIn. I was thrilled to write this, as I’m passionate about LinkedIn and love the number 5. (Aren’t prime numbers awesome?) Here’s the article. Enjoy! [...]
Do you start out each week—or each day—with a to-do list? Before I wised up to the dangers of to-do lists, I wrote them all the time. A typical one looked like this: Write blog article Craft proposal for new client Throw out orphan socks from sock drawer—or repurpose into puppets [...]
Do you get LinkedIn connection requests from competitors? Do you avoid them like they’re poisonous mushrooms? If you’re like many folks, you don’t connect with competitors for fear they’ll use some LinkedIn magic to steal your client list. And then you’ll lose your job and live in a [...]
If you’re a savvy Facebook marketer, you know how to pay Facebook to “boost” posts on your page. Not only do these boosts deliver your posts to more people, but they also deliver your posts to the right people, as you define them. But did you know you can adjust your audience for all [...]