In last month’s article, we weighed the pros and cons of starting a Facebook group for your business. This month, we’re catering to the brave optimists who are ready to launch a group! In this article, you’ll learn: If your group should be Public, Closed, or Secret How to optimize your [...]
Before we talk about Facebook groups, here’s a quick reminder of what’s happened to Facebook company pages. Context is key. In the old days*, Facebook made life tough for company page admins. If you wrote a post, you were lucky if 10% of your followers got the post in their newsfeeds. [...]
Are you looking for a new job? Or are you happy with your job but want to expand your professional network? Either way, you should take the time to build a rockin’ LinkedIn profile! Learn more in our recent article in The Women’s Journal. Have a great day, Brooke
Do you wish your company had more followers on social media? You’re not alone. This is a big concern we hear from entrepreneurs nearly every day. While we’d argue that the size of your following is mostly a vanity metric—i.e., a metric that just makes you feel good—a larger following can [...]
Ah, Instagram. You either love it, hate it, or you’re scared to try it. Regardless, this photo- and video-sharing app can be a powerful tool for marketing your business. Learn more in our article in the Delaware Business Times!
Have you ever wasted an embarrassing amount of time looking for a password? Do you avoid logging out of Facebook, LinkedIn, or Google, because you’re afraid you won’t be able to log back in? Is a password reset impossible, because the reset notification would be sent to an old email you [...]
Recently, I wrote about public speaking in the Delaware Business Times. Although it was a departure from my humorous musings about social media, the article got a surprisingly positive response! So, here it is. No laughs this month, but I hope you find the tips helpful. Enjoy!
The following conversation really happened between me and my 15-year-old son, Brandon. “Mom, you’re antisocial.” “What do you mean I’m antisocial?” I was bewildered by Brandon’s accusation. He normally worships the ground I walk on. “Look at your Snap score, Mom! It’s 190.” This meant I [...]
If you’re sick of working too much, check out my latest article in the Delaware Business Times. You’ll learn how I reduced my workweek from 70 hours to 35 and got my life back. Hopefully these practices will work for you, too! [...]
The Delaware Business Times recently asked me to craft an article sharing 5 things I know about LinkedIn. I was thrilled to write this, as I’m passionate about LinkedIn and love the number 5. (Aren’t prime numbers awesome?) Here’s the article. Enjoy! [...]